Google Shopping Ads, or Product Listing Ads (PLAs), is the preferred channel for e-commerce businesses who want to drive more sales and revenue through their websites. Google Shopping Ads appear at the top of the search results, with a product title, price and image.
Google Shopping ads can seem a bit daunting in the beginning – To get started you’ll need:
- Google Merchant Center account – Do this by going to the Google Merchant Center sign in page and registering with your email address.
- Product feed – You’ll need to use an e-commerce CMS, such as Shopify or Magento.
- Google Ads account
E-specialista can help you create all of these and guide your first steps into Google shopping. We will work with you to ensure that your product feed is optimised to meet Google’s requirements and devise strategies based on your priorities and business goals. We will then create advertising campaigns that place your ads in front of potential customers. Our specialist shopping feed optimisation and maintenance will ensure that your campaigns continue to drive your revenue and meet your goals.