Google Ads for B2B businesses
where one lead is
worth serious money.
If your product has a long sales cycle and a high ticket price, the way you run Google Ads has to reflect that. Most campaigns don't. That's where I come in.
Why most Google Ads
campaigns underperform
Budget going to the wrong keywords
Broad match and automated bidding often spend your budget on searches that have no buying intent — burning money on clicks that were never going to convert.
Set-and-forget campaign management
Campaigns need constant refinement — negative keywords, bid adjustments, audience sculpting. Without active management, performance decays month by month.
Vanity metrics over real business outcomes
Clicks and impressions look good on reports but don't pay invoices. For B2B businesses, what matters is qualified leads at a cost that makes commercial sense.
"The problem is rarely the budget —— Rajesh, e-specialista.org
it's where the money is going."
Real numbers from
real campaigns
No inflated projections. No stock photography. Actual campaign data from UAE B2B clients.
Precision over volume
Four steps that separate campaigns that generate business from campaigns that drain budgets.
Audit — find where the money leaks
Every engagement starts with a thorough account audit. Search term reports, negative keyword gaps, bid strategy misalignment, Quality Score issues — the leaks are almost always findable.
Restructure — build for intent, not volume
Campaigns are rebuilt around high-intent keywords that match actual buyer behaviour. For B2B clients this means capturing demand, not creating it — people actively searching for what you sell.
Optimise — improve every month
Active weekly management — search term mining, negative additions, bid adjustments, ad copy testing. Performance compounds over time when campaigns are actively managed, not just monitored.
Track to invoice — not just to the form
Every call, form and WhatsApp lead is logged in a CRM, and closed sales are fed back to Google. Your campaigns learn to find buyers, not just enquiries — and you see which leads became revenue.
The specialist
behind e-specialista
I'm Rajesh — a Google Ads specialist based in Karnataka, India, working with B2B industrial and high-ticket businesses where one qualified lead can be worth tens of thousands.
For 3+ years I've managed campaigns for UAE equipment dealers — lifts and elevators, office equipment and printers — where a single qualified lead can be worth AED 50,000 or more. The structure, the intent matching, the weekly management: everything is built around that commercial reality.
One client per category. I don't run ads for your direct competitors.
More About MeB2B industrial businesses spend real money on Google Ads.
Let's make sure yours is working.
If you're running Google Ads and the leads aren't coming — or they're the wrong kind — a free account review will show you exactly why.
No fluff, no pitch. Just findings.
Best suited to businesses spending AED 10,000+ a month on Google Ads, or ready to.