About

The specialist
behind e-specialista

3 years. Three markets. One focus: generating qualified leads for high-ticket B2B businesses at a cost that makes commercial sense.

Most businesses running Google Ads are paying for clicks that will never convert. The problem is rarely the budget — it's where the money is going.

I'm Rajesh — a Google Ads specialist based in Mangalore, India. Over the past 3 years I've managed paid search campaigns for B2B and e-commerce businesses across the UAE, India, and Singapore. I started with zero clients and no formal background in digital marketing. I built this from scratch, account by account, result by result.

Going from beginner to advanced in under 2 years taught me something important: the gap between a Google Ads campaign that drains money and one that generates real business is almost never about budget. It's about structure, intent matching, and active management.

Who I work with

My clients are typically in high-ticket B2B sectors — businesses where a single converted lead is worth AED 50,000 or more. Lifts and elevators. Office equipment distributors. Industrial suppliers. The kind of business where one qualified lead a day changes the company's month.

I also work with B2B e-commerce businesses selling considered, higher-value products — where the customer journey is longer and brand trust matters as much as click cost.

My approach

Every engagement starts with an audit. Not a surface-level review — a proper dig into where the budget is actually going, what searches are triggering your ads, and where intent is being wasted. The leaks are almost always findable.

From there, I rebuild campaigns around high-intent keywords that match actual buyer behaviour. Then active weekly management — negative keywords, bid sculpting, ad copy testing — ensures performance compounds rather than decays.

No set-and-forget. No vanity metrics. Just leads at a cost that makes commercial sense for your business.

Where I deliver the most value

🏗️

High-Ticket B2B

Lifts, elevators, industrial equipment, capital goods. Sectors where one deal justifies months of ad spend — and where lead quality matters far more than lead volume.

🖨️

Office Equipment & Distribution

Copiers, MFPs, printers and office technology. B2B distribution campaigns across UAE and India, targeting procurement decision-makers with high commercial intent.

🛒

B2B E-commerce

Online stores selling considered, higher-value products to business buyers. Shopping campaigns and search ads built for buyers who research before they purchase.